PZ Cussons Tough Mudder
After representing PZ Cussons suite of brands in Radiant, Imperial Leather, Morning Fresh and Duo in a PR and event management capacity, cms was asked to source a sponsorship property or ambassador for body wash Original Source.
Tough Mudder proved the ideal fit as ‘mudders’ tackle 20 obstacles designed by the Special Forces over a 20km course. Dirty and exhausted, the Original Source shower awaits for the clean-up.
In addition to negotiating the sponsorship, cms managed all elements of the activation including branding of the Kiss of Mud obstacle, a sampling site in the village and the Original Source hose-down area.
Across the three events staged in 2012 and 2013, over 65,000 consumers were exposed to the Original Source brand. 30,000 received an Original Source sample and 1,500 litres of Original Source was used at the hose-down area.
VicRoads – EXPRS YRSLF Australian Open
To leverage the VicRoads sponsorship of the Australian Open to build awareness and drive sales of the custom plate range, cms developed a campaign themed “XPRS YRSLF”.
As part of our role we designed, executed and managed an interactive event site and the integration of the campaign theme “XPRS YRSLF” through all marketing collateral.
Australian Open attendees were invited to dress up as Australian fans and express themselves in front of a ‘crowd scene’ back wall of the site.
Over 2,000 entries were collected for the competition to win a custom plate and VicRoads increased their ‘Custom M8’ database by 29.8%.